{"id":20078,"date":"2021-07-22T12:21:24","date_gmt":"2021-07-22T04:21:24","guid":{"rendered":"https:\/\/www.myskinbar.com\/?page_id=20078"},"modified":"2021-07-23T09:44:00","modified_gmt":"2021-07-23T01:44:00","slug":"integrated-marketing-specialist","status":"publish","type":"page","link":"https:\/\/www.myskinbar.com\/careers\/integrated-marketing-specialist\/","title":{"rendered":"Integrated Marketing Specialist"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; el_id=&#8221;loginpage&#8221; el_class=&#8221;about-menu&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1517301281437{background-color: #ffffff !important;}&#8221;][vc_column_text el_class=&#8221;arrow&#8221;]<\/p>\n<div class=\"msb-breadcrumb my-account-page-breadcrumb\">\u00a0<a href=\"https:\/\/www.myskinbar.com\/careers\/\">Careers<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1517311240226{padding-left: 30px !important;background-color: #f1f1f1 !important;}&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;fullpage-scroll&#8221;][vc_column_text css_animation=&#8221;none&#8221; el_class=&#8221;cup-menu col-2-fix-width&#8221; css=&#8221;.vc_custom_1627004421815{padding-bottom: 25px !important;}&#8221;]<\/p>\n<div id=\"header\">\n<h2 class=\"app-title\">Integrated Marketing Specialist<\/h2>\n<p>Singapore<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 14px;\"><a href=\"https:\/\/www.myskinbar.com\/careers\/position-openings\/\" data-mapped=\"true\"><span style=\"text-decoration: underline;\">View all jobs<\/span><\/a><\/span><\/p>\n<div class=\"location\"><\/div>\n<\/div>\n<div id=\"content\" class=\"\">\n<p><strong>Overview<\/strong><\/p>\n<p>Marketing Support role&#8211; to ensure all \u201cmoving parts\u201d necessary for the successful execution of marketing campaign is in place \u2013 assets, content, advertising, website, target audience definitions.<\/p>\n<p>Marketing Operations role &#8212; to setup and tune the campaign in the system such as marketing automation tools, or online keyword bids or ad buys, social media posts and integrated analytics across all channels.<\/p>\n<p>Project management role&#8211; to co-ordinate and track across all parties.<\/p>\n<p><strong><br \/>\nYour responsibilities include :<\/strong><\/p>\n<p><strong>eCommerce Strategy<br \/>\n<\/strong>Review, update and operationalise our eCommerce strategy<\/p>\n<ul>\n<li>Platform\/tech and business model<\/li>\n<li>3<sup>rd<\/sup> party marketplace strategy (eg our Shopee Mallstore)<\/li>\n<li>Shipping and logistics partners and distribution models<\/li>\n<li>Customer acquisition and retention programs<\/li>\n<li>Considerations for a hybrid model, incorporating physical stores and in-person events<\/li>\n<\/ul>\n<p><strong>Website and eCommerce Operations<br \/>\n<\/strong>Work with our web vendor to ensure smooth operation of our Woocommerce-based online store and website. This includes :<\/p>\n<ul>\n<li>Gathering requirements from the business and conveying them to the web vendor<\/li>\n<li>Testing all new features<\/li>\n<li>All setup and configuration related to the online store and website to support marketing<\/li>\n<li>Diagnostics of any anomaly experienced on the website, the online store and associated programs like our Refer-A Friend and Loyalty programs.<\/li>\n<li>Analytics and reporting of website and online store activities ranging from web traffic to sales transactions<\/li>\n<li>Recommendation for optimisation of the website and the online store and related campaigns mechanics<\/li>\n<li>Manage Shopee operations<\/li>\n<\/ul>\n<p><strong>Marketing &amp; PR \u2013 Company wide Strategic Planning<\/strong><\/p>\n<ul>\n<li>Support the CMO office<\/li>\n<li>Contribute to and operationalise the marketing strategy and directions<\/li>\n<li>Strategise\/Design the Product or Event launches roadmap for next 12 months<\/li>\n<\/ul>\n<p><strong>Marketing \u2013 Planning, execution and monitoring on all channels and platforms<\/strong><\/p>\n<ul>\n<li>Operationalise the execution of the marketing strategy<\/li>\n<li>Work with external marketing agency team<\/li>\n<li>Work with PR team whenever applicable and needed<\/li>\n<li>Manage the Social Media Content Officer<\/li>\n<li>Respond to social media engagements (Facebook, Instagram)<\/li>\n<\/ul>\n<p><strong>Marketing &#8211; Assets Management<\/strong><\/p>\n<ul>\n<li>Augmentation of graphic assets for deployment on all applicable channels\/platforms, like the website, social media, emails, to support marketing campaigns.<\/li>\n<li>Manage central databases of graphic\/creative assets<\/li>\n<\/ul>\n<p><strong>PR \u2013 Manage Press Release and Public Relations<\/strong><\/p>\n<ul>\n<li>Liaise with external PR agency team<\/li>\n<li>Own and maintain currency of the website Press page<\/li>\n<\/ul>\n<p><strong>Project Management \u2013 Marketing Initiatives<\/strong><\/p>\n<ul>\n<li>Ensure alignment of objectives and deliverables by all parties<\/li>\n<li>Manage project timeline and deliverables<\/li>\n<li>Manage and report on project progress, resource and budget consumption<\/li>\n<\/ul>\n<p><strong>Continuous Work Process Improvement Initiatives<br \/>\n<\/strong>Participate in Processes Automation and Improvement initiative<\/p>\n<ul>\n<li>Online Store Customer Experience (pre-sales, online shopping, purchase, delivery, post-sales)<\/li>\n<li>Order Fulfillment \u2013 packing, marketing brochures, etc<\/li>\n<li>Inventory Management<\/li>\n<\/ul>\n<\/div>\n<div id=\"content\" class=\"\">\n<p>&nbsp;<\/p>\n<p><strong>What should be included in your utility belt which will slingshot you all the way to the top of our list are\u00a0:<br \/>\n<\/strong><\/p>\n<ul>\n<li>University graduate with at least 5 years working experience in Marketing and 2 years in eCommerce management.<\/li>\n<li>Must demonstrate very strong understanding of the fundamentals of eCommerce and its fulfillment process.<\/li>\n<li>Must demonstrate very strong understanding of the fundamentals of branding and marketing operations management.<\/li>\n<li>Resume should ideally include a period where candidate was a practicing operations\/supply chain\/logistics\/customer services\/eCommerce professional.<\/li>\n<li>Experience with management, deployment or configuration of automation tools will be a distinct advantage.<\/li>\n<\/ul>\n<p>Complimentary skills will include :<\/p>\n<ul>\n<li>Good knowledge and experience in conducting A\/B testings to maximise return on investment.<\/li>\n<li>Familiar with content creation software such as Adobe Illustrator<\/li>\n<li>Experience in digital media platform such as, not limited to Google, Facebook, Instagram<\/li>\n<li>Knowledge in digital media platforms such as MoSocial, WeChat a plus<\/li>\n<li>Well acquainted with analytics and reporting tools such as SEO, SEM, EDM, CrazyEgg.<\/li>\n<li>Knowledge of website performance UI and UX<\/li>\n<li>Experience in managing overseas digital marketing activities is a plus<\/li>\n<li>Problem resolution<\/li>\n<li>Strong communications skill<\/li>\n<li>Team building<\/li>\n<li>Negotiation and vendor\/partner management<\/li>\n<li>Dealing with ambiguity<\/li>\n<li>Project management<\/li>\n<li>Budgeting<\/li>\n<li>Setting up effective processes<\/li>\n<li>Managing standards, governance and compliance<\/li>\n<li>Decision making, with a demonstrated ability to think at a strategic level and to work independently as a self-starter towards long-term goals<\/li>\n<li>Must show passion and an evangelistic inclination for this discipline<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>We were born by risks, moulded by it, so come, take a shot with us, and we will take a shot with you.<\/strong><\/p>\n<div class=\"careers-form-container\">\n<h1 class=\"app-title\">Apply for this job<\/h1>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f525-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/20078#wpcf7-f525-o1\" method=\"post\" class=\"wpcf7-form init\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"525\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.6.4\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f525-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"career-application-form\">\n<label> First name *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Last name *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-last-name\"><input type=\"text\" name=\"your-last-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Gender *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"gender\"><select name=\"gender\" class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"Male\">Male<\/option><option value=\"Female\">Female<\/option><\/select><\/span><\/label><\/p>\n<p><label> Date of Birth *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"date-dob\"><input type=\"text\" name=\"date-dob\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required job-applicant-bday\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span><\/label><\/p>\n<p><label> Email address *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Phone *<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-phone\"><input type=\"tel\" name=\"tel-phone\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span><\/label><\/p>\n<div>\n<div>Resume *<\/div>\n<p><label id=\"file\" class=\"file\" title=\"No file selected\"><span class=\"wpcf7-form-control-wrap\" data-name=\"file-upload\"><input type=\"file\" name=\"file-upload\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".pdf,.doc,.docx\" aria-invalid=\"false\" \/><\/span> <\/label><\/div>\n<div>\n<div>Photo<\/div>\n<p><label id=\"file2\" class=\"file\" title=\"No file selected\"><span class=\"wpcf7-form-control-wrap\" data-name=\"file-upload-2\"><input type=\"file\" name=\"file-upload-2\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".png,.jpg,.jpeg\" aria-invalid=\"false\" \/><\/span> <\/label><\/div>\n<p><label>LinkedIn Profile<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"linkedin\"><input type=\"text\" name=\"linkedin\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" \/><\/span><\/label><\/p>\n<p><label>Website<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"web\"><input type=\"text\" name=\"web\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" \/><\/span><\/label><\/p>\n<p><label>How did you hear about this job?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"how\"><input type=\"text\" name=\"how\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" \/><\/span><\/label><\/p>\n<p>Input this code: <input type=\"hidden\" name=\"_wpcf7_captcha_challenge_captcha-171\" value=\"523498161\" \/><img class=\"wpcf7-form-control wpcf7-captchac wpcf7-captcha-captcha-171\" width=\"72\" height=\"24\" alt=\"captcha\" src=\"https:\/\/www.myskinbar.com\/wp-content\/uploads\/wpcf7_captcha\/523498161.png\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"captcha-171\"><input type=\"text\" name=\"captcha-171\" value=\"\" size=\"4\" maxlength=\"4\" class=\"wpcf7-form-control wpcf7-captchar\" autocomplete=\"off\" aria-invalid=\"false\" \/><\/span><\/p>\n<p>[anr_nocaptcha g-recaptcha-response]<\/p>\n<p><input type=\"submit\" value=\"Submit Application\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/>\n<\/p><\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; el_id=&#8221;loginpage&#8221; el_class=&#8221;about-menu&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1517301281437{background-color: #ffffff !important;}&#8221;][vc_column_text el_class=&#8221;arrow&#8221;] \u00a0Careers [\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1517311240226{padding-left: 30px !important;background-color: #f1f1f1 !important;}&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;fullpage-scroll&#8221;][vc_column_text css_animation=&#8221;none&#8221; el_class=&#8221;cup-menu col-2-fix-width&#8221; css=&#8221;.vc_custom_1627004421815{padding-bottom: 25px !important;}&#8221;] Integrated Marketing Specialist Singapore View all jobs Overview Marketing Support role&#8211; to ensure all \u201cmoving parts\u201d necessary for the successful execution of marketing campaign is in place&#8230; <a class=\"view-article\" href=\"https:\/\/www.myskinbar.com\/careers\/integrated-marketing-specialist\/\">View Article<\/a>","protected":false},"author":533,"featured_media":0,"parent":18279,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/pages\/20078"}],"collection":[{"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/users\/533"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/comments?post=20078"}],"version-history":[{"count":12,"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/pages\/20078\/revisions"}],"predecessor-version":[{"id":20097,"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/pages\/20078\/revisions\/20097"}],"up":[{"embeddable":true,"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/pages\/18279"}],"wp:attachment":[{"href":"https:\/\/www.myskinbar.com\/wp-json\/wp\/v2\/media?parent=20078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}